Lead and manage lead-generation campaigns that drive measurable results, including email, webinar, social media, case studies, customer references, and events.
Develop a comprehensive Lead generation program working closely key stake holders to coordinate go-to-market strategy and execution campaigns to ensure pipeline and revenue goals are met.
Lead overall messaging, development, production and distribution of corporate content, including web pages, blog posts, case studies, white-papers, and other materials as needed etc.
Review, evaluate, and prioritize current and proposed marketing enhancements against business and customer needs.
Manage Comprehensive account based marketing program across named accounts.
Manage, Coach, and Mentor team members, maintain budget and develop tracking mechanisms.
Creating thought leadership content and influencer engagement strategies.
Communicate report and share key programs and results on a consistent basis.
Good to Have
10-12 years of professional work experience, including at least 3 years in a managerial role in IT Services/software company.
Strong communication skills with proven experience leading marketing teams.
Extensive experience with digital marketing including SEO, SEM, PPC, content marketing and Account Based Marketing etc.
Highly-knowledgeable on all aspects of offering, segment, partner and account-based marketing.
Strong analytical abilities combined with experience forecasting and managing budgets against aggressive ROI/KPI goals.
Passion for turning quantitative and qualitative data insights into actionable marketing recommendations with a demonstrated history of developing marketing programs that have a positive direct impact to revenue.
Outstanding organization, planning, and problem-solving critical thinking skills.
Ability to build, manage and influence virtual teams.
Ability to interface effectively with all levels of management and functional disciplines, both within and outside.