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Perform, Lead, and Grow. Join Seraro.

Director Marketing , Atlanta USA

No. of Positions: 1
Responsibilities

  • Lead and manage lead-generation campaigns that drive measurable results, including email, webinar, social media, case studies, customer references, and events.
  • Develop a comprehensive Lead generation program working closely key stake holders to coordinate go-to-market strategy and execution campaigns to ensure pipeline and revenue goals are met.
  • Lead overall messaging, development, production and distribution of corporate content, including web pages, blog posts, case studies, white-papers, and other materials as needed etc.
  • Review, evaluate, and prioritize current and proposed marketing enhancements against business and customer needs.
  • Manage Comprehensive account based marketing program across named accounts.
  • Manage, Coach, and Mentor team members, maintain budget and develop tracking mechanisms.
  • Creating thought leadership content and influencer engagement strategies.
  • Communicate report and share key programs and results on a consistent basis.

Experience

10-12 years

Good to Have

  • 10-12 years of professional work experience, including at least 3 years in a managerial role in IT Services/software company.
  • Strong communication skills with proven experience leading marketing teams.
  • Extensive experience with digital marketing including SEO, SEM, PPC, content marketing and Account Based Marketing etc.
  • Highly-knowledgeable on all aspects of offering, segment, partner and account-based marketing.
  • Strong analytical abilities combined with experience forecasting and managing budgets against aggressive ROI/KPI goals.
  • Passion for turning quantitative and qualitative data insights into actionable marketing recommendations with a demonstrated history of developing marketing programs that have a positive direct impact to revenue.
  • Outstanding organization, planning, and problem-solving critical thinking skills.
  • Ability to build, manage and influence virtual teams.
  • Ability to interface effectively with all levels of management and functional disciplines, both within and outside.
  • Strong influencing and consensus-building skills.

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