Manager/Sr. Manager Product Marketing , Noida India
No. of Positions: 1
Responsible for market management activities including brand development, marketing communication plans, product penetration strategies for dispensing products in US and European region, designed to strengthen the company brand perception as a leader in the market.
Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
Develop product positioning and messaging that differentiates your products in the market
To be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
Develop the strategy and manage the marketing programs that drive demand for your products
Partner with Brand Marketing to create a consistent look across product that supports brand strategy
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Manage various paid/non-paid campaigns across channels.
Gather market intelligence on buyers and users. Be an expert on our buyers, how they buy and their buying criteria etc. Also understand competitors in the market, their offerings and how we stand against them
Together with the product team, educate both internal and external stakeholders on our product features and their benefits
Work closely with Leadership, Sales and Engineering team.
10 - 12 Years
Good to Have
Our ideal candidate is a passionate experienced B2B product marketing leader with proven success creating and executing successful global marketing programs.
Experience in Product Marketing with exposure in any of these areas like PIM, DAM,CMS, MDM and ecommerce would be great.
Experience in creating integrated marketing communication plans, advertising messages, and promotional materials
Proven track record of Software Products Go-To-Market cycle: planning to execution
Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing, etc. for North American and/or global market
Experience in marketing automation, digital marketing, branding/positioning strategy development, product - - literature/collaterals development (brochures, presentations, product videos)
Experience in developing thought leadership content, whitepapers, blogs, and newsletters